Big brands continue to bet on the potential growth opportunity presented by metaverse
Even though the metaverse has not gained widespread interest among consumers around the world, the emerging technology continues to find its way into the business plan of many brands across industry verticals. Either through mergers and acquisitions or strategic alliances, many of the global leading brands are seeking to boost their presence in the emerging market, while seeking to capitalize on the potential growth opportunity presented by the metaverse industry . For instance, ยท In November 2022, Sony, an entertainment and electronics giant, announced that the firm has completed the acquisition of Beyond Sports. Notably, Beyond Sports specializes in producing 3D animation through real-world data. The acquisition is part of the firm's strategy to foray into the growing metaverse market. With Beyond Sports and other firms in its portfolio, Sony is looking to offer a metaverse experience for sports matches. Read More - Meta continues to push its way int...